If you’re a creative, productive person, chances are you’ve come to a point where you realized the tools you were using — software, hardware, hammers, brushes, widgets, what-have-you — weren’t the tools you needed.

And maybe you thought, “If only there were a _______ for this. That’d make my job so much easier.” Well, that’s why we started NewBlue in 2006. We were two filmmakers who set out to make extraordinary things happen despite the ordinary post-production tools available at the time. Sure, it was technically possible to create effects, filters, transitions, or titles worthy of the work we were producing, but it took hours, sometimes days — and often cost more than our production budget would allow. So, we decided to create our own video editing tools and NewBlue was born.